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編號商品編號商品名稱作者類別使用課程名稱
19-806-105Google Inc.Herman, Kerry ;Eisenmann, Thomas ;Eisenmann, Thomas Competitive strategyStrategy( MGMT601 )
29-308-058Wanxiang Group: A Chinese Company''s Global StrategyMcFarlan, F. Warren;Abrami, Regina;Kirby, William C.;Manty, Tracy Yuen;Wong, Keith Chi-hoGeneral managementStrategy( MGMT601 )
39-394-085Marriott Corp. (A)Paine, Lynn Sharp;Nichols, Charles A.General managementStrategy( MGMT601 )
49-801-354JetBlue Airways: Starting from ScratchGittell, Jody Hoffer;O''Reilly, Charles A.Service managementStrategy( MGMT601 )
59-702-442Cola Wars Continue: Coke vs. Pepsi in the Twenty-First CenturyYoffie, David B.;Wang, YusiOtherStrategy( MGMT601 )
69-703-497ZARA: Fast FashionGhemawat, Pankaj;Nueno Iniesta, Jose LuisOtherStrategy( MGMT601 )
79-706-496Apple Computer, 2006Yoffie, David B.;Slind, MichaelOtherStrategy( MGMT601 )
89-710-467Apple Inc. in 2010Yoffie, David B.;Kim, ReneeOtherStrategy( MGMT601 )
99-906-410Harley-Davidson: Preparing for the Next CenturyNolan, Richard L.;Kotha, SureshOtherStrategy( MGMT601 )
109-910-036Google Inc.Edelman, Benjamin;Eisenmann, Thomas R.OtherStrategy( MGMT601 )
    
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