編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-806-105 | Google Inc. | Herman, Kerry ;Eisenmann, Thomas ;Eisenmann, Thomas | Competitive strategy | Strategy( MGMT601 ) |
2 | 9-308-058 | Wanxiang Group: A Chinese Company''s Global Strategy | McFarlan, F. Warren;Abrami, Regina;Kirby, William C.;Manty, Tracy Yuen;Wong, Keith Chi-ho | General management | Strategy( MGMT601 ) |
3 | 9-394-085 | Marriott Corp. (A) | Paine, Lynn Sharp;Nichols, Charles A. | General management | Strategy( MGMT601 ) |
4 | 9-801-354 | JetBlue Airways: Starting from Scratch | Gittell, Jody Hoffer;O''Reilly, Charles A. | Service management | Strategy( MGMT601 ) |
5 | 9-702-442 | Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century | Yoffie, David B.;Wang, Yusi | Other | Strategy( MGMT601 ) |
6 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Strategy( MGMT601 ) |
7 | 9-706-496 | Apple Computer, 2006 | Yoffie, David B.;Slind, Michael | Other | Strategy( MGMT601 ) |
8 | 9-710-467 | Apple Inc. in 2010 | Yoffie, David B.;Kim, Renee | Other | Strategy( MGMT601 ) |
9 | 9-906-410 | Harley-Davidson: Preparing for the Next Century | Nolan, Richard L.;Kotha, Suresh | Other | Strategy( MGMT601 ) |
10 | 9-910-036 | Google Inc. | Edelman, Benjamin;Eisenmann, Thomas R. | Other | Strategy( MGMT601 ) |